Home Staging is the world’s number one technique of preparing a property for the sale or rental in the real estate marketplace.
This professional activity consists into focusing on the most interesting characteristics of the space and developing a project, which highlights the positive aspects of the property exploiting its potential. Each residence must be perfectly tailored on the target market and able to welcome the potential buyers considering needs. A powerful combination between Interior Design, Marketing and Real Estate Communication that brings out the added value in every space. The most forward-thinking real estate agents have been collaborating with Home Staging professionals for years as an investment in the present and in the future which dramatically reduces the time of a sale without affecting the market price.
The goal of Home Staging is to maximize the first impression of the potential buyer through a persuasive and effective presentation of the space. A professional eye is able to identify and implement the works needed in order to allow the estate to amplify its potential of expression, which eases significantly the sale process.
It is necessary to see the full picture of a property, considering proportion of spaces, lighting, colours balance; in particular it is paramount to understand how to create a pleasant, tidy and functional ambience combing existing furniture and new effective decoration elements within the shortest possible time. Our services start with a first viewing of the estate, after which we are able to identify the appropriate target market for the property. Subsequently, we deeply study each aspect of the space highlighting virtues and vices; we carry out a first photo shooting which we need in order to develop a real estate marketing plan that will include estimated costs and time for the realization of the project. The final photo shooting and the property web presentation material complete the home staging service.